Greenthumb is a franchise of medical and recreational cannabis dispensaries, co-founded by B-Real of the hip-hop group, Cypress Hill. Muzuem, located in the San Fernando Valley, is formally known as The Green Earth Farmacie, is a recreational and medical cannabis collective in Southern California. Not near one of them? Check out Latino owned brands Pure Beauty and Mirayo by Santana ( Carlos Santana owns a weed brand!) to see if they are sold in a dispensary near you. Groups like the National Hispanic Cannabis Council are hoping to change that by opening up opportunities for Latinos to own their own dispensaries and cannabis businesses.Ĭelebrate 420 by visiting one of the Latino owned dispensaries below. Weed consumption has been widely stigmatized within Black and Latino communities, largely due to the disproportionate arrests and imprisonment of both communities for weed.
While the exact origins of ‘420’ are a bit of a legend, it became code for smoking marijuana across pop culture and April 20 quickly became a day to celebrate and consume all things cannabis.
According to a High Times former editor, the term came about when a group of high school students in the ‘70s used it as code to smoke marijuana every day at 4:20pm. The ‘holiday’ came about in a sort of myth. Cannabis consumers’ favorite day of the year has arrived.